2 platforms (choose: Instagram, Facebook, LinkedIn, TikTok)
12 feed posts/mo + 5 story frames/mo
1 short-form video/mo (≤30 sec; reels/TikTok)
Content calendar + light brand copywriting
Community management (M–F, 9–6 ET): replies, DMs triage
1 promo/boosted post setup/mo (ad spend billed separately)
Monthly performance report + 30-min review call
Everything in Tier 1, plus:
New 5–8 page WordPress site (custom design, mobile-first) with core on-page SEO, schema basics, GA4 + conversions
3 platforms managed; 16 posts/mo + 2 short-form videos/mo
1 landing page/quarter (campaigns, lead gen)
1 email newsletter/mo (design + send) via Mailchimp/Klaviyo
Standard managed WordPress hosting (backups, updates, security monitoring)
Light CRO (forms, CTAs, heatmap once/quarter)
Ad mgmt up to $1,500/mo in paid social spend (budget excluded)
Everything in Tier 2, plus:
Premium managed WordPress hosting (WP Engine Growth or Kinsta Business level): high-performance CDN, edge caching, staging, daily backups, 24/7 chat, malware remediation, uptime monitoring
Performance & reliability: 99.9% uptime target, weekly plugin/theme updates, monthly speed optimization, quarterly load test
Security: WAF at edge, bot mitigation, monthly security audit; incident response within 2 business hours
Content scale-up: 4 platforms; 24 posts/mo; 4 short-form videos/mo; 2 blog posts/mo (SEO-optimized)
Paid: Cross-channel ad mgmt (Meta/LinkedIn/TikTok) up to $5,000/mo spend; creative testing; monthly A/B experiments
Local SEO: citation building/cleanup, reviews program, enhanced schema
Analytics & CRO: dashboard, funnel tracking, heatmaps/session replay, quarterly test roadmap
Media: 1 half-day photo/video shoot per quarter (Pittsburgh metro)
Compliance basics: automated accessibility scans + prioritized fixes report; privacy policy generator + cookie banner setup (not legal advice)
If our plans don’t match your project or you want to talk it over first, let’s have a call or lets talk while having a coffee.
